Goddard Claussen/West understands the importance of an aggressive earned media strategy in order to strengthen the understanding of complicated issues, whether we’re engaging with the press, a target audience or policy makers. Ensuring the implementation of a strong, yet flexible earned media plan is key to a successful communications campaign.
We work with our clients to generate editorials, place articles and run news bureaus, harnessing a solid network of personal relationships with key reporters and editorial writers to deliver winning messages for our clients.
We succeed at capitalizing on our broad coalitions by identifying the most effective spokespeople to deliver the most persuasive messages to the press, opinion elites and policy makers. This ultimately provides our clients with a credible communications strategy, leaving little for opponents to capitalize on.