Goddard Claussen/West has a firm reputation for strategic planning and aggressive placement negotiations. We will develop and refine your media plan to the utmost on-target precision, achieving the broadest reach and frequency at the lowest cost. We do this in collaboration with our sister firm, GCW Media Services, who is one of the top issue advocacy and media planning and buying firms in the country.
Whether it’s a ballot measure, an issue advocacy campaign or crisis management, we understand the objective of our clients and the goals they wish to achieve when it comes to media buying and advertising.
With the various research programs GC/West and GCW Media Services subscribe to, we have the ability to determine what a target audience is watching, listening to, reading and thinking about. Our clients advertising ends up exactly where it needs to and reaching who it needs to reach.